Electric Motorcycles: Market Growth, Opportunities, and How to Get Ahead

By Benjamin ClarkeLast Updated September 3, 2025

Photo by Philip Blank on Unsplash

Introduction

The electric motorcycle market is experiencing robust growth, driven by a combination of technological innovation, government incentives, environmental concerns, and evolving consumer preferences. This article provides an in-depth look at the market’s expansion, the factors propelling its rise, and actionable guidance for consumers, businesses, and investors seeking to capitalize on emerging opportunities in electric two-wheel mobility.

Market Size and Growth Projections

Recent industry reports indicate that the global electric motorcycle and scooter market is projected to grow from USD 38.6 billion in 2025 to USD 62.9 billion by 2035 , reflecting a steady 5.0% compound annual growth rate (CAGR) [1] . Other analyses estimate the global electric motorcycle market alone to reach USD 1.71 billion by 2032 at a CAGR of 3.5% [2] . These figures demonstrate strong and sustained market momentum, underpinned by rising consumer adoption and expanding product offerings.

In the first half of 2025, global electric two-wheeler sales reached 4.4 million units, marking a 7.2% increase over the previous year [4] . While growth rates vary by region and segment, the overall trajectory points to increasing market penetration, especially as battery costs decline and charging infrastructure improves.

Key Drivers of Electric Motorcycle Market Growth

1. Environmental Awareness and Regulation: With growing public concern over urban air quality and climate change, electric motorcycles offer a low-emissions alternative to traditional gasoline-powered vehicles. Many governments have introduced stricter emission regulations and set targets for electric vehicle adoption, further catalyzing demand [1] .

2. Government Incentives: Various national and local authorities provide purchase subsidies, tax breaks, and registration benefits to encourage consumers and businesses to adopt electric motorcycles. Incentives may be subject to change, so it is advisable to consult the official transportation or energy agency websites for the latest programs available in your region.

3. Technological Advancements: Rapid progress in battery technology-especially the adoption of lithium-ion batteries-has increased vehicle range, reduced charging times, and lowered costs. The lithium-ion battery segment is expected to command a majority market share, with up to 85% share in 2024 and continued dominance anticipated [5] .

4. Infrastructure Development: Expansion of public and private charging networks makes electric motorcycles more practical for daily commuting and commercial use. Many urban areas are investing in fast-charging stations and incentives for home charger installations.

5. Shared Mobility and Last-Mile Delivery: The rise of shared electric scooter and motorcycle fleets, along with increased demand for efficient last-mile delivery solutions, is accelerating business adoption globally.

Regional Market Highlights

Asia-Pacific continues to dominate, accounting for a significant portion of global sales, with China holding around 55% of the regional market and revenues of USD 14.5 billion in 2024 [5] . Rapid urbanization and government policies in India and Vietnam are also driving substantial growth [4] . Europe is witnessing strong gains due to aggressive emission reduction targets and infrastructure investment, while the U.S. market shows resilience in the electric segment despite a broader motorcycle sales decline [3] .

How to Access Electric Motorcycle Benefits and Opportunities

Consumers and businesses interested in electric motorcycles can explore several avenues:

Government Incentives: Search your local or national transportation authority’s website for programs supporting electric motorcycle purchases. Common incentives include direct purchase rebates, tax credits, or reduced registration fees. For example, in the U.S., state-level programs often change, so it is best to search “[Your State] EV incentives” on your official state government website or consult the U.S. Department of Energy’s Alternative Fuels Data Center.
Dealerships and Manufacturers: Major motorcycle brands such as Kawasaki and Harley-Davidson (LiveWire) now offer electric models. Visit verified local dealerships or official manufacturer websites for current offers, test ride opportunities, and financing options.
Charging Infrastructure: If you plan to use an electric motorcycle for daily commuting or business, research local charging station maps through established networks such as ChargePoint or PlugShare. Always confirm the station’s compatibility and accessibility before planning your routes.
Fleet and Business Solutions: For logistics businesses or delivery services, many manufacturers offer fleet-specific solutions. Contact the commercial sales department of leading brands or consult industry associations for detailed guidance on fleet electrification.

If you have difficulty accessing any program or offer, you can contact your local Chamber of Commerce, automotive trade associations, or the customer service department of motorcycle brands for personalized assistance.

Market Segmentation and Consumer Trends

The electric motorcycle and scooter market can be segmented by vehicle type, battery technology, end use, and region. Key trends include:

Scooters vs. Motorcycles: Scooters lead in volume due to their popularity in urban commuting, while the motorcycle segment is growing rapidly in performance and adventure categories.
Battery Technology: Lithium-ion batteries dominate due to their higher energy density and longer life span. Lead-acid batteries are gradually being phased out.
Commercial vs. Personal Use: While individual consumers still account for the majority of purchases, commercial adoption for fleet and delivery applications is rising quickly [5] .
Urbanization: Compact electric models are especially favored in dense cities, where their efficiency and low noise are major advantages.

Challenges and Solutions

Despite strong growth, several challenges remain:

Upfront Cost: Although total ownership costs are falling, the initial purchase price can still be higher than that of comparable gasoline motorcycles. To offset this, actively research current incentive programs and consider used or refurbished electric models.
Charging Availability: While urban areas are well-served, rural regions may have limited public charging options. Solutions include installing a home charger or planning longer trips around available infrastructure.
Range Anxiety: Newer models offer improved range, but it is important to match your purchase to your typical travel distance. Always review manufacturer specifications and, if possible, consult independent reviews for real-world performance data.
Policy Changes: Incentive programs and regulations can change with little notice. Stay informed by subscribing to updates from your local government or industry news sources.

Step-by-Step Guidance for Getting Started

Identify your needs: Consider your primary use (commuting, recreation, delivery) and desired features (range, speed, storage).
Research available models: Visit official brand websites for current specifications and compare user reviews on established forums or automotive news platforms.
Check incentives: Search your local government or energy agency’s website for eligible incentives. If uncertain, contact your local department of transportation for clarification.
Evaluate infrastructure: Use public charging station maps (e.g., PlugShare app) to assess charging options in your area.
Test ride: Schedule a test ride at a certified dealership to ensure the model suits your requirements.
Purchase and registration: Follow your local DMV or transport authority’s guidance for registering an electric motorcycle. Some regions offer expedited registration for electric vehicles.
Plan for maintenance: While electric motorcycles require less frequent servicing, check for local certified service centers and understand warranty policies.

Alternative Approaches and Future Outlook

For those unable to purchase a new electric motorcycle, alternatives include leasing, joining shared mobility services, or purchasing certified pre-owned models. The market is expected to diversify further as connected vehicle technologies and smart mobility solutions become more widespread.

Looking ahead, market growth is set to continue as battery technology improves, costs decline, and policy frameworks stabilize. Stay informed by following reputable industry publications and subscribing to updates from trade associations and regulatory agencies.